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Blogging On The Run: Maybelline goes COLOSSAL?

I have yet to see any advertisements or PR for Maybelline's The COLOSSAL Volum' Express Mascara. When drugstore rival CoverGirl introduced LashBlast mascara, the PR was huge! The ads featuring Drew Barrymore were (and still are) everywhere - television, magazines, and the internet. So I'm finding it odd that this new mascara isn't even showing up on Maybelline's website. I did some research thanks to Google and turns out the official release date is July 1st. Now I'm tempted to go back to the CVS where I found this and buy one before the official release date! I need another mascara like I need a hole in my head but I am a quintessential makeup junkie.

Has anyone seen this in their local drugstore yet before the release date?